The Project
Open Studio was the first full-day collaboration between Jaguar, Harper’s BAZAAR, and Road & Track at Monterey Car Week (arguably the busiest time in an enthusiast’s calendar). To stand out in a sea of automotive sameness, we leaned into fashion and creativity: from creator conversations around materiality, to cool-factor vehicle displays.

Panelists included Eckhaus Latta’s Zoe Latta, Diotima’s Rachel Scott, and costume designer Gunnar Deatherage, among other design notables. The night came to an epic close with DJ sets by Hesta Prynn and Questlove.

Scope
- Concept Strategy, Naming & Creative Direction
- 360° Program (Event, Video, Digital, Social)
- Open Studio IRL Activation at Monterey Car Week

Production Partners AGENC, Hearstmade

Around the Web Harper’s BAZAAR, Road & Track, Jaguar, Yahoo, Interview Magazine