Jaguar x Harper’s BAZAAR: Open Studio

The Project
Introducing Open Studio, a first-ever collab between Jaguar, Harper’s BAZAAR, and Road & Track at Monterey Car Week. In one day, we offered a glimpse into the future of fashion and auto with creator conversations and cool-factor vehicle displays. Panelists included Eckhaus Latta’s Zoe Latta, Diotima’s Rachel Scott, and costume designer Gunnar Deatherage, among other notables. The night came to an epic close with a DJ set by Questlove.

Scope
Concept Strategy, Naming & Creative Direction
360° Program (Event, Video, Digital, Social)
Open Studio IRL Activation at Monterey Car Week

Production Partners AGENC, Hearstmade

Around the Web
Harper’s BAZAAR / Road & Track / Jaguar / Yahoo! / Interview Mag