Harney & Sons Uruguay: Esto es Té
Distilling the essence of a global brand
The Project
I was commissioned by the team at Harney & Sons Fine Teas Uruguay, a regional distributor of NY-based Harney & Sons Fine Teas, to lead a complete refresh of their digital presence. Aligned with the core brand, the work encompassed brand strategy and positioning, Spanish-language translation and new messaging, as well as end-to-end website redesign.
Scope
Brand Strategy, Positioning, Messaging, Website Redesign
Digital & Social
Around the Web
Harney & Sons Fine Teas Uruguay
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