The Project
The Nissan Kicks unveiled a new look: bolder, more playful, and inspired by the dynamic lines of sneaker design. In the hands of fashion-forward creative and influencer Alani Noelle, it sparked a full day of reinvention, from exploring local thrift shops, to styling on set.

Scope
- Concept & Creative Strategy
- Cross-Channel Branded Campaign (Video, Digital, Social)
- Shot at Be Electric Studios and Finn Vintage

Production Partner Hearstmade

Talent Alani Noelle

Around the Web
Watch My Evolution: Alani Noelle’s Drive for Reinvention on ELLE