Infiniti x ELLE x Harper’s BAZAAR: On Broadway
Behind the Wheel with the Theater’s Rising Stars
The Project
To shine the spotlight on the Infiniti QX60, we sought the spotlight. For this power duo of co-branded storytelling pieces on ELLE and Harper’s BAZAAR, we met up with two Broadway stars amidst their meteoric rise—Solea Pfeiffer (Moulin Rouge, Hadestown, Hamilton) and Linedy Genao (Bad Cinderella, The Great Gatsby). Taking over Washington Heights’ iconic United Palace Theater the day after the TONYs was the cherry on top.
Scope
Concept Strategy & Creative Direction
Co-Branded Digital & Social
Production Partner Hearstmade
Talent Solea Pfeiffer, Linedy Genao
Around the Web
Solea Pfeiffer is In Control x ELLE / Photo: Nick Riley Bentham
Linedy Genao’s Been Down This Road x Harper’s BAZAAR / Photo: Zachery Michael
