The Project
Lionsgate’s LatinX-focused studio, Pantelion Films, enlisted our team at The Nation to lead brand development for its debut premium OTT streaming platform, designed for Hispanic audiences. From strategy and positioning to naming, messaging, and a bold visual identity, we built a modern, playful brand inspired by cinema and storytelling en español. We called it Pantaya.

Scope
Brand Strategy, Naming & Core Messaging

Around the Web
Variety, Vibe, Deadline, The Verge, The Hollywood Reporter

Pantaya x The Nation, Pantaya Youtube, Pantaya Wiki