Jaguar x kann x Esquire: The Craft of Performance

The Project
Two legends, a legendary city. To celebrate Jaguar’s excitement ahead of Portland’s Formula E weekend, we stopped by the exquisite kann—an Esquire Best New Restaurant and the labor of love of Chef Gregory Gourdet—for an electric conversation between Gourdet and Jaguar Formula E Team Captain James Barclay. They shared their thoughts on craft, precision, and the pursuit of joy at high speed.

Scope
Concept Strategy & Creative Direction
360 Campaign (Video, Event, Digital, Social)
Shot on-location at kann restaurant in Portland, OR
IRL Activation at Bar sousòl

Production Partner Prime Content

Talent Gregory Gourdet, James Barclay

Around the Web
Watch The Craft of Performance on Esquire or Road & Track