Massive Attack: Fantom Music

A Sensory User-Generated Experience

The Project
For the launch of the long-awaited Ritual Spirit EP, our team at The Nation worked with British trip-hop collective Massive Attack in the design of Fantom, a sensory music experience. The app generated unique remixes based on user health data, from time of day and location, to heartbeat and movement. The result: A singular memento for fans to enjoy and share on social.

Years later, we revisited this interactive project with the design of Fantom: Mezzanine, launched in celebration of the 20th anniversary of the band’s critically acclaimed studio album, Mezzanine.


Scope
Creative Development, Positioning & Copy
UX / UI, Digital & Social

Around the Web
Pitchfork / NME / Engadget / Consequence of Sound / St. Cloud Times / Crack Mag / The Verge

Fantom App x The Nation

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