Massive Attack: Fantom Music
A Sensory User-Generated Experience
The Project
For the launch of the long-awaited Ritual Spirit EP, our team at The Nation worked with British trip-hop collective Massive Attack in the design of Fantom, a sensory music experience. The app generated unique remixes based on user health data, from time of day and location, to heartbeat and movement. The result: A singular memento for fans to enjoy and share on social.
Years later, we revisited this interactive project with the design of Fantom: Mezzanine, launched in celebration of the 20th anniversary of the band’s critically acclaimed studio album, Mezzanine.
Scope
Creative Development, Positioning & Copy
UX / UI, Digital & Social
Around the Web
Pitchfork / NME / Engadget / Consequence of Sound / St. Cloud Times / Crack Mag / The Verge
Fantom App x The Nation